Apparel Group’s Nine West Introduces Ramadan Capsule Collection in Collaboration with Saudi-Based Celebrity Zaara Al Balushi
February, 2025 – Apparel Group is proud to announce the launch of Nine West’s exclusive Ramadan Capsule Collection, created in collaboration with Saudi-based influencer and fashion icon Zaara Al Balushi. Known for her distinctive style and immense following of 1.73M on Snapchat, Zaara has captivated audiences across the Middle East, particularly in KSA, Kuwait, and Qatar. This partnership marks a significant moment for the Nine West brand as it expands its presence in the region, following Apparel Group’s recent acquisition of Nine West stores in KSA.
Zaara Al Balushi’s strong connection with her loyal followers, coupled with her contemporary yet culturally resonant style, makes her the perfect ambassador for this exclusive capsule. The collaboration is designed to offer a fresh, local perspective while staying true to Nine West’s signature blend of sophistication and trend-forward fashion.
This Ramadan Capsule Collection aims to meet the region’s growing demand for exclusive, culturally inspired fashion pieces, perfectly tailored for the holy month’s festivities. To celebrate the launch, Nine West will offer an exclusive preview of the collection in partnership with Sayidaty, one of the region’s leading lifestyle platforms. This collaboration ensures the capsule reaches a wider audience, while offering a unique opportunity for customers to engage with the brand during a time of cultural significance.
The collection will be available in all stores across the region and online at www.6thstreet.com starting 14th of February.
Nine West and Zaara invite all fashion enthusiasts to explore the timeless elegance and contemporary charm of this special Ramadan collection.
About Nine West
Nine West, part of Apparel Group, is an iconic global brand offering a diverse range of footwear, accessories, and apparel that combines style, comfort, and innovation. Known for its bold designs and trend-setting collections, Nine West has established a strong presence across major global markets and continues to expand into new territories.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 24,000+ multicultural staff.
Apparel Group has not only established a strong presence in the GCC – Bahrain, Qatar, Oman, Kingdom Of Saudi Arabia & Kuwait but also strategically expanded its reach to thriving markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, the company has set clear strategies to venture into promising emerging markets such as Hungary and the Philippines, showcasing its forward-thinking approach.
Apparel Group has curated a diverse portfolio of brands, offering an omni-channel experience. These brands, originating from the USA, Canada, Europe, Australia, and Asia, include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This diverse range reflects the company’s versatility and adaptability.
Apparel Group owes its impressive growth to the vision and guidance of its owners: Founder and Chairwoman Sima Ganwani Ved and Nilesh Ved, both have taken the company from strength to strength since its inception in the last two decades.
