CELEBRATION OF CONNECTION WITH APPAREL GROUP BRAND CHARLES AND KEITH RAMADAN COLLECTION

Dubai, 2025) – Apparel Group, a global retail and lifestyle powerhouse, is delighted to announce the launch of Charles & Keith’s Ramadan Collection for 2025, capturing the essence and inspiration of the season’s spirit of togetherness, warmth, and reflection. The Ramadan 2025 capsule is a celebration of connection — designed to complement the quiet moments of self-reflection and the joyful gatherings with loved ones that make this time of year so special.

The brand’s special collection for Ramadan 2025 pays homage to understated elegance, featuring designs in satin and mesh materials. Top-handle and mini bags in Black, Nude, and Light Gold encapsulate the subtle sophistication of the season with soft, neutral tones, and features modern details that add a delicate touch to festive dressing. The shoes — ranging from heeled mules to slingbacks — brings an element of glamour with textured finishes and metallic accents, perfect for effortless styling to celebrate the serenity of the occasion. For those who prefer opting for cooler pastels, the capsule also offers a contemporary twist, drawing inspiration from renewal and lightness through refreshing hues of Sky Blue, Dusk Silver, and Black. Sleek satin shoulder bags and structured designs with acrylic handles create an intricate edge, while detachable straps add practical versatility.

In celebration of the holy month of Ramadan, the brand is set to host a series of exclusive intimate experiences in the Kingdom of Saudi Arabia and the United Arab Emirates on February 25 and 27 respectively, to honour the season’s spirit of togetherness and gratitude. Guests will enjoy a curated menu featuring dishes that reflect the essence of Ramadan, along with captivating musical performances and other activities throughout the evening. During the events, CHARLES & KEITH will also showcase the latest Ramadan Collection.

As an exclusive treat for CHARLES & KEITH members, select stores will offer a unique experience to mark the festive season. Members can take home a personalized ceramic diffuser, adding an extra personal touch to their Ramadan celebrations. Immerse yourself in the world of fragrance with specially crafted scents: Each diffuser is designed to infuse your home with a bespoke scent, elevating the mood and creating a warm, inviting atmosphere that mirrors the heart of Ramadan.

The Ramadan collection will be available at all Charles and Keith across the GCC from 27th February 2025.

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 24,000+ multicultural staff.

Apparel Group has not only established a strong presence in the GCC – Bahrain, Qatar, Oman, Kingdom Of Saudi Arabia & Kuwait but also strategically expanded its reach to thriving markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, the company has set clear strategies to venture into promising emerging markets such as Hungary and the Philippines, showcasing its forward-thinking approach.

Apparel Group has curated a diverse portfolio of brands, offering an omni-channel experience. These brands, originating from the USA, Canada, Europe, Australia, and Asia, include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This diverse range reflects the company’s versatility and adaptability.

Apparel Group owes its impressive growth to the vision and guidance of its owners: Founder and Chairwoman Sima Ganwani Ved and Nilesh Ved, both have taken the company from strength to strength since its inception in the last two decades. https://www.apparelgroup.com/en/

About Charles and Keith

Fashion label CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women.

From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves.

Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few.