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Apparel Group and Clarks Unveil Strategic Expansion in Saudi Arabia

July 2024 – Apparel Group, a global retail powerhouse, is making waves in Saudi Arabia with the grand opening of three new Clarks stores and the debut of an electrifying summer collection tailored for a youthful audience.

Over the past year, Apparel Group has significantly bolstered Clarks’ presence in Saudi Arabia. Following the successful launch in Riyadh’s Granada Mall, Clarks has further solidified its footprint with new stores in Nakheel Mall, Dammam, and the latest addition at Red Sea Mall, Jeddah, opened in July 2024. These strategic openings underscore Apparel Group’s dedication to bringing Clarks’ renowned quality footwear to prime retail destinations across the Kingdom of Saudi Arabia (KSA).

To complement this expansion, Clarks introduced its latest summer collection in June with a dynamic launch event featuring popular young Saudi actors and actresses. This lively event highlighted Clarks’ refreshed brand image and its efforts to captivate a younger demographic. Under Apparel Group’s guidance, Clarks continues to cater to diverse customer preferences while focusing on engaging the younger generation.

This expansion and the launch of the new summer collection underscore Apparel Group’s strategic vision for Clarks in the Middle East. “Expanding our footprint in Saudi Arabia and introducing fresh, youthful collections align with our vision to meet the evolving demands of our customers,” said Neeraj Teckchandani, CEO of Apparel Group. “The new Clarks stores in Dammam and Jeddah, along with their innovative summer collection, are pivotal in our growth and market penetration strategy.”

This milestone celebrates Apparel Group’s expansion strategy and reaffirms its commitment to delivering top-quality footwear while staying at the forefront of the retail landscape in the Middle East.

About Apparel Group:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2200+ retail stores and 85+ brands on all platforms while employing over 22,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

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