- R&B Hosts Ramadan Launch Event to Debut Exclusive Ramadan Collection at Park Avenue Mall, Riyadh
Riyadh, Saudi Arabia – Apparel Group’s leading homegrown brand, R&B is proud to announce the successful unveiling of its exclusive Ramadan Collection at a glamorous event hosted at Park Avenue Mall, Riyadh. The event, which took place on February 29th, was a resounding success, drawing attention to R&B’s commitment to combining quality, affordability, and trend-setting designs.
The unveiling of the Ramadan Collection was met with enthusiastic response from an exclusive assembly of invitees, including prominent local fashion influencers, industry insiders, and media representatives. The event served as a platform for R&B to showcase its latest creations, designed to resonate with the brand’s diverse and fashion-forward audience. The collection, characterized by its unique blend of traditional and contemporary styles, perfectly encapsulates the spirit of Ramadan, aligning with the brand’s ethos of innovation and accessibility.
Neeraj Teckchandani, CEO of Apparel Group, shared his insights on the collection’s impact: “The launch of our Ramadan Collection marks a significant milestone for R&B. We were thrilled to see the positive reception from our guests, reflecting our deep connection with the communities we serve. This event was not just a showcase of our new collection but a celebration of the rich cultural heritage that inspires our brand. We are grateful for the overwhelming support and look forward to continuing our journey of bringing fashion-forward, accessible clothing to our valued customers.”
The event emphasized R&B’s growing influence in the regional fashion landscape, reinforcing its position as a leading fashion destination in the GCC and India. With a history of rapid expansion since its inception in 2012 and launch in Saudi Arabia in 2014, R&B has established a robust presence with 49 stores across Saudi cities. The brand’s dedicated team of in-house designers ensures it stays ahead of fashion trends, providing fresh and exciting looks each season.
For more information about the Apparel Group and its brands, please visit https://apparelglobal.com/en/
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2100+ retail stores and 85+ brands on all platforms while employing over 20,000+ multicultural staff.
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.
Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
About R&B
The fastest growing value & lifestyle fashion brand in the Middle East & India. R&B was Launched in Oman-Muscat Grand Mall in Oct 2012 and has a strong presence with over 125 plus stores across 7 countries. R&B is constantly striving and launching a new store every month, spread across 1,000,000 area sq. ft.
R&B offers quality clothing at affordable prices across the GCC & India region. Our team of in-house designers ensures we are always ahead of the latest trends, creating great new looks for every season.
We currently feature in OMAN, UAE, QATAR, BAHRAIN, KUWAIT,KINGDOM OF SAUDI ARABIA & INDIA. Our global experience allows us to deliver a brand and product ideally suited for diverse markets with varying customer requirements.
