Apparel Group’s Steve Madden Join forces with Fozaza Showcasing ‘Beyond Boundaries’ Collection in Riyadh, “Empowering Middle Eastern Talent

Riyadh, KSA – In a groundbreaking celebration of artistic expression, Apparel Group’s leading fashion footwear brand, Steve Madden, is thrilled to announce the launch of its second collaboration with the self-made Saudi designer, entrepreneur, and influential fashion figure, Fozaza, a.k.a Alanoud Badr for 2024 Ramadan season. The collaboration celebrated its launch with a series of events, starting with a UAE preview on February 26th. This led to a highlight event at the Bab Al Saad resort in Diriyah, Riyadh, co-hosted with Sayidaty, showcasing the partnership’s continued commitment to Middle Eastern talent

The “Beyond Boundaries” collection emerges as a testament to innovation, encapsulating the playful, chic essence that characterizes both Steve Madden and Fozaza. This collaboration ventures into new realms of fashion, aiming to captivate those bold enough to define their personal style and make a statement. The collection distinguishes itself with a unique style that ingeniously melds fun elements with chic sophistication, commanding the attention of fashion enthusiasts globally

The launch event in Riyadh was a confluence of fashion, beauty, lifestyle, and influential figures, drawing over 250 notable personalities including H.H Princess Hind Bint Saud, and celebrities like Keenaz Hakeem, Layan Abdullah, and Mutlaq Al Sultan among others. Their presence underscored the collection’s appeal and the widespread support for fostering Middle Eastern talent

Neeraj Teckchandani, CEO of Apparel Group, expressed his enthusiasm for the collaboration, saying, “The ‘Beyond Boundaries’ collection is a significant step in our commitment to celebrating and promoting the remarkable talent in the Middle East. Working with Fozaza, we aim to push the boundaries of conventional fashion while embracing the diverse heritage that enriches this region”

Fozaza, reflecting on the collaboration, expressed, “Joining forces with Steve Madden for the ‘Beyond Boundaries’ collection has been an empowering journey. This partnership is all about showcasing individuality and the strength of collaboration. We’re excited to present a collection that transcends all boundaries and challenges fashion norms, while celebrating bold, self-expressive styles”

Steve Madden also commented on the collaboration’s significance, saying, “Our work with Fozaza on the ‘Beyond Boundaries’ collection represents our mutual aspiration to redefine fashion limits and celebrate personal style. This collection is a tribute to those who dare to stand out and be unapologetically themselves. It’s about authenticity. It’s about embracing individuality”

As the ‘Beyond Boundaries’ collection unveiled across the Middle East, its launch in Riyadh marks a significant milestone in celebrating and empowering the region’s talent during the Ramadan season. This collaboration not only showcases the dynamic potential within the Middle East but also serves as a beacon of inspiration for aspiring talents globally

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2100+ retail stores and 85+ brands on all platforms while employing over 20,000+ multicultural staff

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt

Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, LC Waikiki, Aeropostale, Calvin Klein, Levi’s, Beverly Hills Polo Club, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, Rituals

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades


About Steve Madden

Steve Madden designs, sources and markets fashion-forward footwear, accessories and apparel for women, men and children. In addition to marketing products under its own brands including Steve Madden®, Dolce Vita®, Betsey Johnson®, Blondo®, and GREATS®, Steve Madden licenses footwear and handbag categories for the Anne Klein® brand. Steve Madden also designs and sources products under private label brand names for various retailers. Steve Madden’s wholesale distribution includes department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers and independent stores. Steve Madden also directly operates brick-and-mortar retail stores and e-commerce websites. Steve Madden also licenses certain of its brands to third parties for the marketing and sale of certain products in the apparel, accessory and home categories. For local store information and the latest sandals, dress shoes, fashion sneakers, boots, booties and more, please visit www.stevemadden.com, www.dolcevita.com and our other branded websites

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