Ariston and Shaker Group Celebrate 30 Years of Partnership in Saudi Arabia, Marking Three Decades of Italian Heritage
Riyadh, KSA – November 3rd, 2025 – Ariston, the leading home appliances brand with Italian heritage, and Shaker Group (Al-Hassan Ghazi Ibrahim Shaker Co.), Saudi Arabia’s leading importer of home appliances, announced the celebration of their 30-year strategic partnership in the Kingdom of Saudi Arabia.
This significant milestone marks three decades of bringing high-quality and innovative home appliances with Italian design to the Saudi market, solidifying a relationship built on trust, shared values, and a mutual commitment to enhancing home comfort for thousands of consumers across the Kingdom.
The three-decade-long alliance, with Shaker Group’s extensive distribution network and strong local presence, has effectively established Ariston as a leading home appliance brand in Saudi Arabia. The successful partnership has achieved significant market penetration, selling over 1.5 million Ariston products to date, in 300+ stores across the Kingdom, covering most modern and traditional retail channels.
Looking ahead, Ariston and Shaker Group are committed to future growth by focusing on modern consumer demands. Upcoming Ariston product line ups in the Kingdom will prioritize sustainability, smart features, and energy efficiency, with a special emphasis on built-in appliances that highlight the brand’s Italian heritage.
To support this vision, Shaker Group plans to invest in expanding service centers, launching new flagship showrooms, and enhancing e-commerce platforms, while both partners will work together to elevate the after-sales service and ensure superior spare parts availability for premium customer experience.
A Celebration of Partnership and Success
The anniversary was celebrated in grand style with a rewarding Italian-themed evening held on November 2nd at the Bab Samhan luxury hotel in Diriyah, at the heart of Riyadh. The selected dinner gathering was dedicated to recognizing and rewarding the loyalty and exceptional performance of the Top Saudi dealers, whose partnership has been instrumental to the brand’s success. The event was attended by senior management from both Shaker Group and Ariston.
Murat Kahriman, Beko Gulf Regional Managing Director, overseeing Ariston brand in the region, commented on the enduring partnership: “We are immensely proud to celebrate this three-decade journey with the Shaker Group. Their dedication has been vital in translating Ariston’s Italian heritage and innovation into tangible market success, meeting the unique needs and high expectations of the Saudi consumer. “
Looking ahead, Mr. Kahriman added: “Our commitment to the KSA market remains absolute. We are reinforcing this through the introduction of new, energy-efficient, and technologically advanced product lines. By aligning our innovations with global trends and local demands for smarter, more sustainable home solutions, we look forward to driving our next chapter of growth.”
Mohammed Ibrahim Abunayyan, Chief Executive Officer of Shaker Group, celebrated the milestone, stating: “The success of the Ariston brand in the Kingdom over the last 30 years is a direct result of superior product quality, our long-lasting partnership, and the trust of Saudi consumers. This celebration recognizes the strength of our relationship and the dedication to providing excellence across the Kingdom.”
Addressing the future, Mr. Abunayyan outlined the Group’s vision: “As we embark on the next chapter of this alliance, Shaker Group is stressing continued investment in our logistics, customer service infrastructure, and retail experience. This dedication aligns perfectly with the sustainability and high-quality living standards goals outlined in Vision 2030, ensuring that the Ariston brand remains synonymous with distinction for generations to come.”
About Ariston
Ariston is an iconic home appliance brand with Italian heritage that delivers high-quality, caring solutions for family homes. Globally recognized for its Italian heritage, authentic design, and advanced technologies, Ariston is committed to providing thoughtful solutions that keep family life running smoothly. The brand offers a comprehensive range of solutions, including free-standing cooling, cooking, laundry, and dishwashing products, with a core focus on built-in appliances that embody European excellence.
The Ariston brand is a valuable asset within the newly expanded global portfolio of Beko Corporation, positioning it for continued international growth and innovation under its corporate umbrella.
About Shaker Group
Shaker was founded in 1950 and was amongst the first in Saudi Arabia to introduce Air Conditioning & Home Appliances for Saudi consumers. Shaker is the importer and distributor of several leading international brands including Maytag, Ariston, Midea, Bompani, Stanley Black & Decker, Indesit and Samsung in Saudi Arabia, and the manufacturer and sole distributor of LG Air Conditioners in Saudi Arabia. ESCO, as a business unit of Shaker, provides Energy Solutions. Shaker has been a publicly listed company on the Saudi Exchange (Saudi Exchange) since 2010. Throughout the years, Shaker has positioned its name among the top Saudi companies, providing a range of integrated solutions in terms of Air Conditioners and Home Appliances in the Saudi market and the region. For more information, visit: http://www.shaker.com.sa/
For media relations, please contact:
Arief Zulkifli, IP Excellera
arief.zulkifli@ipexcellera.com
+971 58 906 3431
