Smart devices

CMF by Nothing Launches CMF Phone 1, CMF Buds Pro 2 and CMF Watch Pro 2 Nothing’s sub-brand unveils its inaugural smartphone alongside second-generation earbuds and smartwatch

(Riyadh, Saudi Arabia – July 9, 2024) – CMF, a sub-brand of London-based technology company Nothing, has today announced a trio of new products – CMF Phone 1, CMF Watch Pro 2 and CMF Buds Pro 2. In under a year, CMF by Nothing has proven that great design and high product quality are not limited to the premium price point category

With segment-leading performance, an incredible camera system, a wonderfully bright display, and a unique customisable design, CMF Phone 1 is the ultimate daily smartphone

Fusing a striking, interchangeable watch bezel design with the best-in-class performance and a suite of essential smart functions, CMF Watch Pro 2 is a versatile everyday companion. Elevate your audio experience with CMF Buds Pro 2. Boasting dual drivers, LDAC™ technology, certified for Hi-Res Audio Wireless, 50 dB Smart ANC, and the pioneering Smart Dial Control

“CMF Phone 1, CMF Watch Pro 2, and CMF Buds Pro 2 showcase Nothing’s unique approach to integrating creativity, practicality, and personalisation through design,” said Carl Pei, CEO of Nothing. “These products further mark our commitment to injecting fun into a boring industry, and I’m very excited to see the market feedback”

“We are incredibly thrilled to bring the latest products of CMF by Nothing to the GCC. This launch marks a monumental step in our regional expansion and underscores our unwavering commitment to growth in key markets. The vibrant and tech-savvy consumers across the GCC will undoubtedly connect with CMF’s unique blend of wonderful design and groundbreaking technology, all available at accessible price points,” exclaimed Rishi Gupta, Regional Director at Nothing. He continued, “This is just the beginning of an exciting journey in the region. We are eager to engage with our community and deliver innovative products that truly enrich their lives”

CMF Phone 1
CMF Phone 1 delivers a segment-leading performance thanks to its cutting-edge MediaTek Dimensity 7300 5G processor that has been co-engineered with Nothing to deliver fast, reliable and efficient power. Home to a huge 5000 mAh battery, CMF Phone 1 allows users to keep going for up to two days on a single charge. Together with up to 16 GB RAM using RAM Booster for effortless multi-tasking, it is the ultimate daily companion

CMF Phone 1 has a powerful camera system that lets users capture real life as it’s happening with a powerful Sony 50 MP rear camera with a dedicated portrait sensor for a more accurate bokeh effect. At the front of the phone is a wonderfully accurate 16 MP selfie camera. All of this is delivered through a dazzling 6.67” Super AMOLED that is capable of reproducing over a billion vibrant colours over the deepest black. With an ultra-smooth 120 Hz adaptive refresh rate for seamless interactions

Navigating users from work to play and everything in between is Nothing OS 2.6. Promising a fast and smooth user experience with functional yet personal customisation options. It’s the best of Android with an aesthetic that feels unique and part of CMF by Nothing’s world. Wonderful by design, the uniqueness of CMF Phone 1 lies in its adaptability. Users can swap the back case to a colour that suits their mood or add custom accessories to create a completely personalised daily experience

CMF Watch Pro 2
A versatile and stylish smartwatch with an interchangeable bezel design, a 1.32’’ AMOLED always-on display offering high resolution, and over 100 watch faces with customisable options

It supports more than 120 sports modes and automatic recognition of 5 sports. It also provides round-the-clock monitoring of heart rate, blood oxygen saturation (SpO₂), and stress levels

Users can make Bluetooth calls, control music, and utilise intelligent features like receiving notifications, remotely controlling the camera, and checking the weather. It is designed to accommodate an active lifestyle with IP68 water and dust resistance and boasts a battery life of up to 11 days

CMF Buds Pro 2
Designed to elevate your listening experience with flagship features. With a customisable Smart Dial on the case, effortlessly control every aspect of sound from your fingertips

Powered by dual drivers which combine an 11 mm bass driver and a 6 mm tweeter. Coupled with LDAC™ technology, certified for Hi-Res Audio Wireless and Dirac Opteo™, Buds Pro 2 deliver wonderfully immersive and vibrant HiFi sound. Enjoy pristine audio clarity and uninterrupted focus with advanced Hybrid Active Noise Cancellation of up to 50 dB and an expansive frequency range of up to 5000 Hz

Communication remains clear with 6 HD mics featuring Clear Voice Technology 2.0 and Wind-Noise Reduction 2.0, for the clearest calls in any environment. For those seeking deeper immersion, our Spatial Audio Effect envelops you in a three-dimensional soundscape

Offering an impressive 43 hours of total battery life and a quick 10-minute charge for 7 hours of playback

Press assets can be found via the CMF Press Kit

Pricing and Availability

From July 20th, CMF Phone 1 will be available in two models

– 8GB + 128GB – SAR 799 [Exclusive in Jarir Bookstores] / AED 749 [Exclusive in Lulu Hypermarket & Noon] – 8GB + 256GB – SAR 1,099 / AED 999

CMF Phone 1 accessories are as follows

– Case (Black, Orange, Light Green, Blue) – SAR 59 / AED 49
– Stand – SAR 59 / AED 49
– Lanyard – SAR 59 / AED 49
– Card Case – SAR 69 / AED 49

CMF Watch Pro 2 – SAR 279 / AED 249

CMF Buds Pro 2 – SAR 219 / AED 199


To stay up to date on the latest news announcements follow CMF by Nothing’s social media channels on @cmfbynothing.arabia and @nothingarabia

About CMF by Nothing
CMF, a sub-brand of Nothing, is a London-based consumer technology brand that aims to make
great design more accessible while delivering an uncompromised user experience through a focus on core product functionalities

The CMF sub-brand brand launched in September 2023, introducing its inaugural product line: CMF Buds Pro, CMFWatch Pro, and the 65W GaN Charger. In March 2024, CMF Buds and Neckband Pro were released

Recognised for their distinctive attention to colour, material,and finish, CMF by Nothing’s products have earned widespread acclaim from both media and customers alike. Find out more on

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