Smart devices

Hisense Unveils Official Sponsorship of Real Madrid

Riyadh, Saudi Arabia, August 28,2024 – Hisense, the global consumer electronics and home appliances brand, is proud to announce its official sponsorship of Real Madrid,, one of the most prestigious football clubs in the world , The big reveal took place at Hilton Riyadh Hotel, and it was attended by Mr. Leo Hu, the General Manager of Hisense Saudi Arabia, along with major retail partners, press, and media representatives.

The  three-years remarkable sponsorship covers the entire region, including Spain, Africa and the Middle East, and will give Hisense great exposure to passionate fanbase here is Saudi Arabia as Real Madrid continues to captivate millions with a roster featuring global icons like Kylian Mbappé, Vinícius Júnior, and Jude Bellingham, alongside a rich history of legendary players such as Cristiano Ronaldo, David Beckham, and Zinedine Zidane, the club continues to solidify its status as a sporting powerhouse.

The partnership will encompass Real Madrid’s men’s and women’s first division teams in all championships, including the UEFA Champions League and the Supercopa de España which will be held in Saudi. Fans in the region will experience deeper connections with the club.

To celebrate the partnership and their shared vision of innovation and excellence, Hisense and Real Madrid will be launching a a limited-edition co-branded 100-inch TV, promising an unparalleled home viewing experience for fans around the globe.

Commitment to Success

Hisense, renowned for its cutting-edge TVs and home appliances, has previously rocked the sponsorship world with its support for the UEFA European Championships and the FIFA World Cup. With this new collaboration, they aim to captivate audiences with the sheer excitement of Real Madrid football.

The groundbreaking 100-inch TV going to deliver unbeatable picture quality and immersive sound, bringing fans closer to the action than ever before. Through this dynamic partnership, Hisense and Real Madrid are all set to awe football fans and consumers with top-notch products and services.

Mr.Leo, General Manager of Hisense Saudi Arabia, expressed his excitement: “ We are incredibly proud and excited about this partnership, Real Madrid’s passion, success and commitment perfectly align with our strategy at Hisense to connect with consumers through sports sponsorship and elevate the Hisense brand, We are excited about the opportunities that lie ahead and are committed to providing fans with engaging experiences and enhancing the football viewing experience through cutting-edge technology”

Hisense is truly committed to technological innovation and is constantly developing new and exciting products for consumers worldwide. From laser TVs to ULED TVs, they are all about elevating the home viewing experience for football fans – and for everyone else too! Strap in for an electrifying journey with Hisense and Real Madrid!

About Hisense

Hisense, established in 1969,  is a leading global home appliance and consumer electronics brand and official partner of the UEFA EURO 2024™. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100″ TVs in both 2023 and Q1 2024. The company has expanded quickly operating in over 160 countries, operating in more than 160 countries and specializes in multimedia goods, home appliances, and intelligent IT information.

With over 50 years of expertise, Hisense offers top-quality products, exceptional after-sales services, and extensive warranties. The company pioneers cutting-edge technologies such as the Laser TV, ULED Local Dimming Backlight Control and chip technology, developing 8K ultra high-definition display chips, TV SoC chips, and AI chips. Beyond consumer electronics, Hisense excels in B2B industries such as intelligent transportation, medical technology, and optical modules.

Hisense proudly owns and has acquired renowned brands, including Toshiba TV, gorenje, Kelon, Ronshen, and ASKO, solidifying its position in the market. As a sponsor of major sporting events, Hisense has been associated with events such as FIFA World Cup Qatar 2022™, UEFA EURO 2020™ and UEFA EURO 2024™, and clubs such as Paris Saint-Germain.

With 34 industrial parks, 26 R&D centres and 66 overseas companies, Hisense continues to lead the industry with a diverse range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA region, Hisense ensures efficient manufacturing, innovation, and distribution, to meet the evolving needs of

consumers in the market. Stay updated with all the latest developments on the website: https://hisenseksa.com/

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