Alriyadh, 10 October 2023: If you’re tired of blocky, dull-looking smartwatches, you’d definitely want to hear this news – Huawei has announced the new HUAWEI WATCH GT 4 carrying the Fashion Forward mantra. This new vision for their wearable products takes the new smartwatch lineup in a style-focused direction. Most fashion or tech brands lean either towards the “Fashion” aspect or the “Technology” aspect, but they rarely offer consumers an equal balance of both. Fortunately, Huawei’s new Fashion Forward manifesto signals that the brand is now addressing this gap in the market, weaving fashion and design into its wearable products. With the latest HUAWEI WATCH GT 4, here’s how the brand is planning to turn its technologies into wearable art
Fusing trendy design with timeless craftsmanship
Perhaps the biggest decision dividing the wearables market now is about choosing between a smartwatch and an analogue timepiece. While these two categories have remained separate for some time, the future seems to favour smartwatches. And Huawei addresses this dilemma by blending haute couture-inspired aesthetic design with cutting-edge technology
This is evident in the HUAWEI WATCH GT 4. The 46mm edition of the watch in Octagon is reminiscent of classic octagonal designs adopted by iconic luxury watches. On the other hand, the 41mm’s Pendant design is fashioned to resemble jewellery, giving you the confidence to take it out to formal galas or even to a casual night out with your friends
A product of decade-long research in fashion
The road taken towards Huawei’s new Fashion Forward strategy didn’t happen overnight. In fact, it began almost a decade ago. In 2015, Huawei launched the first Aesthetics Research Centre in Paris, with subsequent centres opening in major fashion capitals, Milan and London. These initiatives were set up as part of Huawei’s endeavour to understand the style-conscious consumer’s evolving interests and concerns
These have certainly borne fruit, with Huawei having launched groundbreaking designs in their watches throughout the years. And now the HUAWEI WATCH GT 4 offers users the fruition of years long research in material design, introducing leather and Fluoroelastomer watch straps that are durable and versatile enough for a range of activities and occasions.
Balancing fashion and function
Fashion is nothing without substance. Huawei’s quest for fashion does not sideline the focus on its health and fitness features. To achieve its vision, Huawei has declared partnerships with over 100 professional institutions worldwide to carry out more than 200 collaborations
For instance, the HUAWEI WATCH GT 4 introduces new features like the upgraded HUAWEI TruSeenTM 5.5+, which improves heart monitoring reading stability by 30% thanks to better intelligent algorithms. With round-the-clock readings, the improved heart monitoring feature also enhances other health and fitness features, such as its StayFit caloric management app, and Sleep management, providing users with a more holistic assessment of the user’s overall health
Fashion Forward Future
Although Huawei’s Fashion Forward announcement is recent news for us, the brand’s evolution in fashion has already been widely recognised in the past few years. Huawei received the EISA award for four consecutive years for its wearables, with the most recent being awarded to the HUAWEI WATCH Ultimate, which was named the EISA Premium Smartwatch of 2023. This year, Huawei’s smart wearable products also won the 2023 iF Design Award
HUAWEI WATCH GT 4 is now available in the Kingdom of Saudi Arabia in 6 colors: the 46mm version in Green, Brown and Black, whereas the 41mm in Black, White and Light Gold at a starting price 999 SAR from Huawei’s online platforms as well as certified retailers
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About HUAWEI Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including smartphones, tablets, laptops, wearables, audio, monitors, smart screens, IOT and others
Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In January 2022, Brand Finance revealed Global 500 2022 list of the world’s most valuable brands, Huawei ranked No. 9, showing year-on-year growth of 28.6% in Huawei’s brand value to US$71.2 billion
In 2022, Huawei’s R&D spend was US$23.8 billion, roughly 25.1% of the company’s annual revenue bringing Huawei’s total R&D expenditure over the past 10 years to more than US$144 billion
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