Huawei Teams Up with Sir Mo Farah and Pamela Reif for the “Light Up Your Rings” Global Challenge

Alriyadh, 28 November 2023: Huawei has launched the “Light Up Your Rings” global challenge on Huawei smartwatches and HUAWEI Health App as part of the Fashion Forward wearable launch globally to motivate users towards better health every day. Launched together with HUAWEI Wearable Product Ambassadors Sir Mo Farah and Pamela Reif, Light Up Your Rings brings exclusive challenges and fitness content to inspire users to start the journey to be healthier and fitter selves.

New Challenges to Inspire Better Health Everyday

Started on 16 October 2023, the “Light Up Your Rings” challenge invited users from 20 countries across Europe, Latin America, Asia Pacific, and Middle East Africa, to consistently complete the Activity Rings and share their journey.

Users can set their daily goals when they first access Activity Rings on their Huawei smartwatch, such as the latest HUAWEI WATCH GT 4 and HUAWEI WATCH 4 Series, or through the HUAWEI Health App. Completing all three rings earns them a Perfect Day, and achieving five Perfect Days in a week rewards them with an Active Week Medal. The Active Week Medal can then be displayed on their Huawei smartwatch to showcase their dedication to health and fitness through the Light Up Your Rings challenge.

The “Light Up Your Rings” aims to motivate users to live a healthier lifestyle through personalised goals and gamification elements like the medal system. With the comprehensive health features and upgraded software algorithms on Huawei smartwatches, users can pursue their fitness goals.

Improved Activity Rings for enhanced fitness journey experience

Powering the campaign is the new and upgraded Activity Rings, introduced on the recently launched HUAWEI WATCH GT 4.

Activity Rings helps users visualise their fitness goals and develop healthy exercise habits by providing a clear and motivating indicator of their progress through three progress rings: Move, Exercise, and Stand. The Move ring calculates the number of calories burnt daily through different activities such as walking or workouts. The Exercise ring tracks exercise duration, showing the total time spent working out. The Stand ring shows how long the user has stayed active within the day, including simple actions like standing up.

Activity Rings brings a combination of careful scientific study with the user-centric design ethos Huawei is known for. Developed by the Huawei Finland Research Center, Activity Rings employs an upgraded calculation algorithm. This algorithm ensures consistent and accurate metrics and offers users a detailed breakdown of calories burnt across various daily activities, comprehensive tracking of exercise durations, and a holistic view of a user’s active hours, even accounting for seemingly mundane actions like standing.

Activity Rings also introduce an element of gamification through new challenges and medals. The HUAWEI Milan Aesthetic Research Center designed these medals to be symbols of achievement. Each medal is meticulously designed, Incorporating diverse material effects like metal, enamel, and textured ceramic. They’re interactive, with a 3D design allowing users to virtually “flip” them.

Besides Huawei wearable devices, users can also access Activity Rings via the HUAWEI Health App.

The HUAWEI WATCH GT 4 is available now in the Kingdom of Saudi Arabia at a starting price 999 SAR through Huawei’s online platform or authorized retailers.

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About HUAWEI Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including smartphones, tablets, laptops, wearables, audio, monitors, smart screens, IOT and others.

Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In January 2022, Brand Finance revealed Global 500 2022 list of the world’s most valuable brands, Huawei ranked No. 9, showing year-on-year growth of 28.6% in Huawei’s brand value to US$71.2 billion.

In 2022, Huawei’s R&D spend was US$23.8 billion, roughly 25.1% of the company’s annual revenue bringing Huawei’s total R&D expenditure over the past 10 years to more than US$144 billion.

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