JAZAAN Gets a Fashion Makeover with R&B Roundabout! / R&B Turns Jazan Roundabout into a Fashion Statement!
JAZAN, Saudi Arabia — R&B has transformed one of Jazan’s most prominent roundabouts near Kadi Mall with a striking new installation.
At the centre of the high-traffic roundabout stands a life-size representation of R&B’s signature blue shopping bag — an iconic symbol of the brand — turning a familiar landmark into a distinctive visual statement. The installation reflects R&B’s growing connection with the city and its commitment to engaging customers beyond the retail space.
The move comes as R&B marks over two years of sustained retail presence in the city, with stores operating at both Kadi Mall and Al Rashid Mall. The two locations have together served as destination for family shoppers across the Jazan region, establishing a loyal customer base.
This initiative is part of R&B’s broader branding strategy across Saudi Arabia. With 62 stores currently operating across the Kingdom of Saudi, the brand continues to strengthen its position as a leading fashion and lifestyle retailer with more stores opening soon across KSA. Looking ahead, R&B aims to reach 100 stores in Saudi Arabia by the end of 2026, reinforcing its commitment to growing its presence and visibility nationwide.
About R&B
The fastest growing value & lifestyle fashion brand in the Middle East & India. R&B was Launched in Oman-Muscat Grand Mall in Oct 2012 and has a strong presence with over 185 plus stores across 9 countries. R&B designs & develops own label fashion Apparel & Non-Apparel for Men Women & Children. R&B offers quality clothing at affordable prices across the MENA & India region. Our team of in-house designers ensures we are always ahead of the latest trends, creating great new looks for every season. We currently feature in OMAN, UAE, QATAR, BAHRAIN, KUWAIT, KINGDOM OF SAUDI ARABIA, JORDAN, LIBYA & INDIA. Our global experience allows us to deliver a brand and product ideally suited for diverse markets with varying customer requirements.
