Global Innovator Becomes Modern and Contemporary Art Partner to the World-Famous Gallery on London’s Trafalgar Square
Riyadh, Saudi Arabia, Nov. 4, 2025 — LG Electronics (LG) today announced a new multi-year deal with the National Gallery in London to become the institution’s Modern and Contemporary Art Partner.
As part of this role, LG will support the National Gallery’s current and upcoming projects with leading artists, continuing its rich artistic tradition. The National Gallery is committed to presenting contemporary art in dynamic conversation with the historic collection through its artist residencies, artist conversations and artist commissions.
LG OLED ART
The new partnership with the National Gallery builds on LG’s long-standing collaboration with the art world. Through LG OLED ART, the company continues to champion artists and cultural institutions at the intersection of art and technology, creating new ways to experience creativity in the digital age.
This year LG celebrates four years as Global Partner of Frieze, where it has worked with world-class talent to showcase work at shows in Los Angeles, London, New York and Seoul – including Park Seo‑Bo in Seoul this month and Suh Do-ho in London next month. [LINK TO NEWSROOM].
The National Gallery
Established in 1824, the National Gallery has served to bring people and art together for more than 200 years with its collection of more than 2,400 pieces spanning from the 13th. In 2024, the world-leading institution welcomed 4.7 million visitors to the National Gallery collection and in recent years has grown its digital and social media reach to more than 295 million art lovers.
“We are proud to support the National Gallery at this transformative juncture, where modern and contemporary art meet the digital frontier,” said Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company. “Through LG OLED’s unrivalled display technology, we are honoured to collaborate with visionary artists and help reimagine the gallery experience for a new generation. In recent years, LG OLED ART has become the standard for digital art, working with some of the world’s greatest living artists to create installations around the world – we’re excited to see how this new partnership can lead to new incredible works in the future.”
“We are delighted to announce our collaboration with LG Electronics as our new Modern and Contemporary Art Partner. LG’s dedication to supporting artists, enriching cultural experiences and engaging global audiences will help us inspire dialogue between the works of the past and present, and encourage visitors to engage with our collection in new ways. Through the use of innovative technologies, we will bring new perspectives to our masterpieces, together. We are thrilled to be working together to bring art to life and share our world-renowned collection with more people.” – Sir Gabriele Finaldi, Director of the National Gallery
A Personalized Gallery of Art and Imagination
This September, LG also introduced LG Gallery+, a new visual curation service that enriches living spaces with art and imagery tailored to each user’s style and mood. Featuring over 4,000 selected images, personalization options and adaptive smart features, LG Gallery+ helps shape the ambiance of a space through art, creativity and atmosphere.
The collection includes fine art, cinematic stills, game-inspired scenes and photography, turning everyday screen time into a visually inspiring experience. Through partnerships with renowned cultural institutions, users can explore masterpieces from the National Gallery, London, such as A Wheatfield, with Cypresses by Vincent van Gogh and Bathers at Asnières by Georges Seurat.
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About The National Gallery
The National Gallery is one of the greatest art galleries in the world. Founded by Parliament in 1824, the Gallery houses the nation’s collection of paintings in the Western European tradition from the late 13th century. The collection includes works by Artemisia Gentileschi, Bellini, Cezanne, Degas, Leonardo, Monet, Raphael, Rembrandt, Renoir, Rubens, Titian, Turner, Van Dyck, Van Gogh and Velázquez. The Gallery’s key objectives are to care for and enhance the collection and provide the best possible access to visitors. Admission free.
More information at nationalgallery.org.uk
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About LG Electronics Media Entertainment Company
The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize customers’ work efficiency and deliver strong value. For more news on LG, visit www.LGnewsroom.com.
About LG Electronics Home Appliance Solution Company
The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers’ quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG’s Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LGnewsroom.com.
About LG OLED ART
LG OLED celebrates the merging of ground-breaking technical essence and top-line artistic creativity to inspire the art we see around us today and tomorrow. Under the LG OLED ART initiative, artists reinvent or reinterpret their artform through LG OLED’s digital canvas. We redefine the artist’s canvas, by introducing the brilliance of LG OLED as their ideal medium with stunning color precision and unrivaled clarity. Our motto, “We inspire art,” reflects our vision to support all artists who seek to engage with digital art, embrace new forms of creativity and transcend traditional artistic boundaries. LG OLED ART has collaborated with over 40 globally acclaimed artists, including Anish Kapoor, Damien Hirst, Suh Do Ho, Kim Whanki (1913–1974), Barry X Ball, Kevin McCoy, and Six N. Five. To follow the journey of LG OLED ART, visit www.LGOLEDART.com.
Credit Usage Guidelines
When using featured artwork from the National Gallery, London in an article, ensure the following credits are provided:
Stacked Credit
Georges Seurat, 1859–1891
Bathers at Asnières, 1884
© The National Gallery, London
Line Credit
Georges Seurat, 1859–1891. Bathers at Asnières, 1884 © The National Gallery, London
