Riyadh, November 28, 2024 — LG Electronics (LG) has officially launched its latest lineup of built-in kitchen appliances in Saudi Arabia, offering advanced technology, energy efficiency, and sleek designs to elevate modern cooking experiences. The unveiling took place at an exclusive event in Riyadh on November 26, attended by retail partners and media representatives, who experienced firsthand the innovative features of LG’s newest appliances.
The launch marks another milestone in LG’s commitment to providing full kitchen solutions as part of its global “Life’s Good” campaign, which inspires and encourages people to approach life with optimism and positivity. With this campaign, LG seeks to empower households by combining functionality with innovative technology, making life easier, more enjoyable, and more connected.
The new lineup includes cutting-edge built-in ovens like the LG WSED76665B, made in Korea, which integrates advanced features such as InstaView™ technology, allowing users to check their food by simply knocking twice on the oven door, preserving heat and enhancing energy efficiency. Its steam cooking capabilities ensure healthier and more flavorful meals, while the Easy Clean system keeps the oven spotless in just 10 minutes, without chemicals or fumes. With a spacious 76-liter capacity and remote operation via LG ThinQ™, this oven provides a seamless blend of convenience, performance, and innovation.
Also featured is the LG WSEZM7225S2, designed with a slim internal structure that optimizes its 72-liter capacity, enabling users to cook multiple dishes simultaneously. With 13 oven functions and a powerful fan for precise heat distribution, this model delivers superior cooking results while saving time and energy. Its efficiency and versatility make it a standout choice for families and culinary enthusiasts alike.
“We are proud to introduce our new built-in kitchen appliances to the Saudi market as part of LG’s ‘Life’s Good’ campaign,” said Mr. Sunny Kim, Managing Director of LG Saudi Arabia. “At LG, we believe that technology should enrich lives and bring optimism to everyday experiences. With our full kitchen solutions, we aim to inspire households to create, connect, and enjoy their time in the kitchen like never before.”
LG’s new appliances are designed to offer smart, energy-efficient solutions for modern kitchens, reflecting the company’s dedication to combining advanced functionality with sustainable practices. By integrating innovative features such as remote diagnostics and personalized cooking options, LG continues to redefine convenience and efficiency, helping families spend more time enjoying what matters most.
The Riyadh event showcased these appliances in action, highlighting how they align with LG’s broader mission to create life-enhancing solutions. Through its “Life’s Good” campaign, LG is encouraging people to embrace the possibilities of technology and its potential to simplify and improve daily life.
For more information about LG’s new built-in kitchen appliances and their availability in Saudi Arabia, please visit LG’s built-in kitchen product page here: https://www.lg.com/sa_en/built-in-appliances/a
