Riyadh, Saudi Arabia, 11 January 2024 — realme, the fastest-growing smartphone brand in Saudi Arabia, has announced its plans for rebranding in 2024 through an open letter from its Founder and CEO, Sky Li. The company aims to shift its brand outlook from being “opportunity-oriented” to “brand-oriented” as the foundation for its strategic development. With a focus on understanding young users, realme plans to provide tech experiences that exceed expectations and connect with more users globally.
The company will concentrate on product strength, technological strength, and brand strength to achieve long-term growth. It will also optimize its customer insight mechanism to enhance the brand experience. Additionally, realme introduces a new slogan, “Make it real,” emphasizing tangible benefits for young users and aligning with their aspirations. The company remains committed to understanding and satisfying the needs of young users while striving to make breakthroughs and explore new possibilities.
Today, realme proudly announces the official launch of its latest smartphone, the realme C67. Building upon the success of the C series, the C67 introduces groundbreaking features at an attractive price point of SAR 649. This new addition to the realme C series is set to revolutionize the smartphone industry with its exceptional features and trendy design.
Available through reputable channels like Noon, Extra, Jarir, and Asr Al Jawal, the realme C67 is poised to redefine the mid-range smartphone market, making it an ideal surprise for the New Year.
The realme C67 boasts impressive features, including the only and most powerful Snapdragon 685 6nm chipset under 700 SAR, up to 256GB storage, a 108 MP 3x zoom-in camera, and a 33W SUPERVOOC fast charge. Inspired by the Sunny Oasis, the device showcases a unique and trendy look that sets it apart from the competition.
With a remarkable track record of shipping 200 million units, realme has become the fastest-growing smartphone brand in Saudi Arabia. The C series, which marked 100 million units shipped in 2021, has paved the way for the champion smartphone, the realme C67. The new addition aims to continue the legacy of champion smartphones, following accolades such as “C55 – The Most Popular Smartphone of the Year” and “C series – Grand Slam of Champion.”
Powering the realme C67 is the first 6nm Snapdragon 685 chipset in its segment. With a 40% increase in CPU frequency and a 10% increase in GPU frequency compared to the G88, the C67 delivers exceptional performance, ensuring a seamless and responsive user experience.
One of the standout features of the realme C67 is its groundbreaking camera system, featuring an unbeatable 108MP camera. This camera eliminates issues such as low pixel quality, image noise, and inferior portrait shots, allowing users to capture clear and stunning photos. The democratized 3X sensor zoom brings a flagship photography experience to a wider audience.
The champion-level design of the realme C67 sets a new standard for smartphones in its category. Pioneering the abandonment of a screen bracket, the device features gradients and coating technology, along with stylish Sunny Oasis and Black Rock colors. With a vertical edge design and a slim form factor of just 7.59mm, the C67 delivers a visually appealing and ergonomic experience.
realme has equipped the C67 with a range of features to cater to the needs of modern consumers. The Mini Capsule 2.0 introduces a brand-new pattern and engagement, NFC functionality enhances convenience, and symmetrical ultra-linear dual stereo speakers refresh the audio experience. The device undergoes rigorous testing for IP54 waterproof certification, ensuring durability and quality.
Display quality is of paramount importance in the realme C67, featuring an eye-protecting screen with a brightness level of 950nit, the highest in its price segment, and a high refresh rate of 90Hz in all scenarios. The device continues to democratize storage capabilities, offering a base memory specification of 8+8 GB, with the option for up to 265GB of storage.
The realme C67 marks a new era for the C series, aiming to be the best choice in its segment. realme illustrates that the “C” is for Champion, and the C Series is “a champion of the segment.”
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Founded on May 4, 2018, by Sky Li, realme is a cutting-edge technology brand with a mission to deliver superior products and experiences tailored for the young generation. Committed to staying ahead of the curve, realme brings innovative smartphones and IoT devices with trendsetting technologies and features, all at affordable prices.
In early 2020, realme unveiled its “Smartphone + AIoT” dual-driven strategy, solidifying its position in the market. With a global user base surpassing 35 million and over 1 million AIoT audio products sold, realme continues to break records and achieve remarkable growth.
Today, realme operates in 61 markets across the globe, including Asia, Europe, Oceania, Middle and East Africa, Vietnam, Thailand, Malaysia, Europe, Russia, Australia, Egypt, and soon in KSA. As the world’s fastest-growing smartphone brand, realme stands proudly among the mainstream industry leaders, consistently delivering trendsetting technology and experiences to its customers.