Samsung Electronics Ranked as a Top 5 Global Brand for the Fifth Consecutive Year with $100.8 Billion in Brand Value

Samsung was recognized for its AI leadership and enhanced connected experiences

Samsung Electronics Co., Ltd. today announced it has been recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fifth year in a row. Interbrand releases its list of “Best Global Brands” each year, and on this year’s list, it was revealed that Samsung’s brand value reached $100.8 billion and grew by 10% year-on-year

The significant increase of Samsung Electronics’ brand value was driven by growth in the AI industry, particularly its leadership in on-device AI and competitiveness in the semiconductor sector. Since its first top five ranking in 2020, Samsung Electronics has experienced an impressive 62% growth over four years and remains the only Asian business among the global top five brands

“This year’s substantial brand growth is a direct result of our holistic approach to AI and efforts to put this powerful technology into the hands of Samsung users around the world,” said YH Lee, President and Head of the Global Marketing Office at Samsung Electronics. “Moving forward, we will lean even further into the qualities that our users have come to both love and expect”

Company Recognized for On-Device AI, enhanced connected experiences and AI Leadership

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by the following

 Deployment of AI technologies in key products and leadership in the on-device AI market

Enhanced connected experiences through AI-enabled platforms and products
AI leadership based on its competitiveness in the semiconductor sector
Implementing a consistent brand strategy in the global market
Ongoing commitment to a more sustainable future

This year, under the vision of AI for All, Samsung is expanding its portfolio of products infused with AI technologies to enhance customer experiences. With the release of the Galaxy S24 series, Samsung has been leading the mobile AI. It has also launched AI TVs equipped with AI processors and AI upscaling while introducing Bespoke AI appliances that empower user’s daily life

The company is expanding the SmartThings ecosystem to provide a unified connectivity experience, enabling not just its own products, but also various third-party devices. This integration offers substantial benefits that go beyond more convenience, including energy conservation and family care

As a leader in the semiconductor industry, Samsung is making bold investments in R&D to meet rising AI demand and — with innovative memory products like DDR5, GDDR7, HBM3E, LPDDR5X, 9th Gen V-NAND, Exynos SoC, high resolution image sensor— is proactively addressing server and on-device AI needs

As for brand strategy, the company has been recognized for delivering consistent brand values and build authentic relationships with customers

Additionally, Samsung focuses on implementing environmentally conscious activities and initiatives by adopting various recycled materials across a wide range of product categories. It has participated in global initiatives and collaborated with industry leaders with focus on goals such as reducing carbon emissions associated with device usage. Samsung Electronics’ sustainability efforts as well as fostering a diverse corporate culture have also received positive evaluations

Samsung’s Recognized Efforts in Each Business Division

Mobile
Leading the mobile AI era with Galaxy AI following the release of the Galaxy S24 series
Making the new Galaxy AI upleveled by the unique Galaxy Z Fold6 and Z Flip6 foldable experience
Strengthening leadership in the health AI with the release of the Galaxy Ring and new Galaxy Watch series

Networks

Strengthening leadership in virtualized Radio Access Network (vRAN) and Open RAN
Leading the technical standardization of 6G
Consistently innovating technologies to support various 5G use cases, including streaming and gaming
Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

Visual Display
Solidifying global leadership in the TV and soundbar markets
Consistently innovating with products like AI TVs, MICRO LED displays, and the Music Frame
Innovating the viewing experience with cutting-edge technologies, including AI upscaling and Active Voice Amplifier Pro
Positioning itself as a core gaming partner through various partnerships
Strengthening security and privacy through Samsung Knox

Digital Appliances
Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
Providing customer-centered value and experience through Bespoke AI appliances
Enhancing accessibility with Auto Open Door and the upgraded Bixby voice control
Offering substantial benefits — such as energy efficiency through SmartThings AI Energy Mode — and the expansion of SmartThings connectivity experience worldwide

Semiconductor
Delivering the industry’s first GDDR7 DRAM, HBM3E DRAM, LPDDR5X DRAM and 9th Gen V-NAND as well as solidifying market leadership for the AI era
Consistently advancing AI technologies such as ISOCELL Auto 1H1 sensors, optimized for the development of autonomous vehicles
Exceeding customer expectations with the consistent rollout of exceptional B2C SSD products like 990 EVO and SSD T9

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness (strategy, empathy, differentiation, customer engagement, consistency, trust, etc.). It is a brand value evaluation with one of the longest histories in the world and is widely recognized for its credibility

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About Samsung Electronics Co., Ltd

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com