Smart devices

Samsung Electronics Unveils New AI-Powered Bespoke Home Appliances in Saudi Arabia

Samsung’s Bespoke AI home appliances promise an enhanced lifestyle through advanced AI support and seamless integration with the SmartThings service

Riyadh, Saudi Arabia – May 15, 2025 – Samsung Electronics Saudi Arabia is thrilled to announce the launch of its latest Bespoke AI home appliances in the Saudi market.

This new line features cutting-edge technology in both the Samsung Bespoke AI Refrigerators and Washing Machines, offering unmatched convenience, efficiency, and intelligent capabilities to elevate the everyday living experience.

Revolutionizing Home Appliances with AI Integration

Samsung’s Bespoke AI home appliances promise an enhanced lifestyle through advanced AI support and seamless integration with the SmartThings service. The new refrigerators are equipped with pioneering features like Triple Cooling technology, which preserves freshness by utilizing three independent cooling compartments. The NEW AI home SBS refrigerator it’s equipped with newest 9” LCD screen. And auto door opening makes accessing the refrigerator effortless, while SpaceMax™ technology offers more space with its sleek, thin-frame design.

On the other hand, the Samsung Bespoke AI Washing Machines introduce a range of impressive features. The highlight model, Samsung Bespoke AI Top Load Wash, exemplifies intelligent and convenient laundering. With AI Wash, the machine assesses fabric weight and type, leveraging an AI algorithm to recommend optimal settings for water level and washing cycle.

Energy Efficiency and Advanced Functionality

The washing machines boast powerful and efficient cleaning with Ecobubble™ and DIT, reducing energy use by up to 51% and water utilization by 28%. Features such as BubbleStorm™ and Dual Storm™ facilitate faster detergent penetration and efficient fabric care, enhancing wash effectiveness.

For energy-conscious consumers, the AI Energy Mode in SmartThings allows the washer to reduce energy consumption intelligently by up to 20% during specific cycles. Furthermore, the durable Digital Inverter Motor is backed by an impressive 20-year warranty, ensuring long-term reliability.

Innovative Refrigeration Solutions

The Samsung Bespoke AI SBS Refrigerator offers up to 10% energy savings with SmartThings AI Energy Mode, optimizing compressor speed and defrost cycles based on user patterns. It provides a water dispenser, offering refreshing hydration options while ensuring safety with BPA-free, dishwasher-safe materials.

With SmartThings Energy management, users can efficiently track appliance energy consumption, set targets, and receive alerts to prevent high energy bills.

Availability

Samsung’s AI-Powered Bespoke Home Appliances are now available for purchase across Saudi Arabia through Samsung E-store and brand stores, and authorized partners. Embrace the future of smart home living with Samsung’s groundbreaking innovations.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

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