Samsung launches the new “Galaxy” anthem “Open Always Wins” in collaboration with the Korean band “TXT”
Samsung Electronics announced the release of a new solo song titled “Open Always Wins” in collaboration with the renowned Korean band TOMORROW X TOGETHER (TXT), featuring stars SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and hueningkai
The song serves as the official anthem for the Galaxy brand, unveiled during the recent “Galaxy Unpacked” event, showcasing the core values of Galaxy that encourage continuous pursuit of goals
Described as a rock song, it boasts a lively rhythm played on guitar. Members of TXT, particularly SOOBIN, participated in writing the lyrics which reflect their personal emotions and experiences in adopting a mindset of perseverance and dream achievement
Jimmy Park, Vice President and Head of Mobile eXperience Marketing at Samsung Electronics, expressed pride in collaborating with Galaxy ambassadors TOMORROW X TOGETHER, stating: “We are proud to collaborate with the band TOMORROW X TOGETHER to create a song that deeply embodies the spirit of openness we believe in. We hope this song inspires listeners to embrace a culture of openness in their personal lives and enjoy the unique experiences that this philosophy brings”
A music video was released alongside the song, portraying the spirit of openness and challenge prominently. It features footage of TOMORROW X TOGETHER preparing for performances and celebratory scenes of Samsung Galaxy athletes demonstrating their determination and excellence in various sports
Members of TOMORROW X TOGETHER remarked: “We are proud of our partnership with Samsung in this meaningful project. In our song, we have embedded a sincere message of encouragement urging listeners to courageously face challenges without succumbing to defeat. We believe true heroes are those who confront difficulties and overcome them with determination and resolve”
