stc tv Wins Gold at SCXA 25 for Exceptional Customer Insights and Feedback Use
stc tv, the leading regional digital entertainment platform, received the prestigious Golden Award at SCXA 25 for the category of “Best Use of Customer Insights and Feedback”. Recognized for its innovation-driven approach, stc tv’s commitment to advancing the viewers’ experience has set a new benchmark across the MENA region.
The award celebrates stc tv’s transformative customer experience (CX) initiative launched in 2023, which utilizes real-time feedback and AI-powered analytics to refine the product/content roadmap, and personalization. Built on stc tv’s customer-centric growth strategy, this initiative aligns with evolving audience needs, leveraging insights from viewers to enhance engagement.
stc tv’s CX project deploys advanced tools like AI-driven Voice of the Customer (VoC) systems to analyze interactions across multiple touchpoints. This continuous feedback loop enables the company to implement tailored improvements, creating an enhanced, immersive user journey.
stc tv continues to transform entertainment experiences, blending its tech-driven CX strategy with its Master Aggregator content model. By offering a wide range of high-quality content and ensuring easy access, stc tv enables audiences in the region to discover and enjoy entertainment that truly resonates with their preferences.
About stc tv:
stc tv is an industry-leading streaming service that aggregates and curates top regional and global content available for MENA audiences. With a flurry of OTT platforms available in the market, it’s becoming increasingly difficult for consumers to navigate, discover, and engage with the content they like.
stc tv solves that pain point through its world-class streaming platform, customer-centric digital experience, and rich content that is handpicked from top partners, including mbc, Shahid, Saudi Broadcasting Authority (SBA), Rotana, Disney, STARZPLAY, National Geographic, discovery+, Cartoon Network, BluTV & more; bringing about a unique library with the best movies, TV shows, documentaries, and kids’ programs.
Users are also able to watch exclusive premium content that cannot be found anywhere else, in addition to the best free-to-air & encrypted live TV channels from regional & international networks and broadcasters.
All of this and much more in one place!
For more information, please visit www.stctv.com
