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TM Roh to lead the Device eXperience Division as Acting Head

Riyadh, Saudi Arabia – Apr. 09, 2025 Samsung Electronics today announced that TM Roh, Head of Mobile eXperience (MX) Business, will serve as the Acting Head of the Device eXperience (DX) Division.

The company also named Won-joon Choi as the newly created Chief Operating Officer (COO) of the MX Business.

  • TM Roh named Acting Head of the Device eXperience Division, in addition to his current role as Head of Mobile eXperience Business; previously President and Head of Mobile eXperience Business and Head of the Corporate Design Center
  • Won-joon Choi named COO of Mobile eXperience Business, in addition to his current roles as Head of R&D Office and Head of Global Operation Team of Mobile eXperience Business; previously President and Head of R&D Office and Head of Global Operation Team of Mobile eXperience Business
  • Cheolgi Kim named Head of Digital Appliances Business; previously Executive Vice President and Head of Strategic Marketing Office of Mobile eXperience Business

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

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