Samsung and Etihad Salam Partner to Combine Galaxy Devices With Mobile Plans in Saudi Arabia
The agreement signed at LEAP 2026 sets the stage for flagship Galaxy devices to be offered with flexible Salam Mobile data and voice plans
Riyadh, Saudi Arabia – 2 September 2026 – Samsung Electronics Saudi Arabia and Etihad Salam Telecom Company (Salam), a leading provider of telecommunications services and digital infrastructure in Saudi Arabia, have signed a partnership agreement at LEAP 2026. It creates a framework to bring flagship Galaxy devices together with flexible data and voice plans for Salam Mobile subscribers across Saudi Arabia.
The partnership reflects how people choose and use smartphones today: the device, network and plan increasingly shape one connected experience. Samsung and Salam Mobile will develop offers intended to make those choices clearer from the moment a customer selects a device.
The companies plan to combine Samsung Galaxy devices with tailored plans from Salam including voice and data, giving customers an integrated way to choose the technology and connectivity that suits how they communicate, work and enjoy content on the move. The experience will connect Salam’s digital services and high-speed connectivity with Samsung’s Galaxy ecosystem, bringing the device and mobile plan into one proposition built around everyday use.
Amr El Dessouky, Chief Commercial Officer (CCO) at Salam said: “At Salam, we believe that true connectivity goes beyond the network. It is about building an end-to-end experience that puts the customer at the center. Our partnership with Samsung is a step toward that vision, bringing together world-class devices and tailored mobile plans that reflect the way people live, work and connect in Saudi Arabia today.”
For customers, the value is practical: fewer steps between selecting a smartphone and finding a suitable plan, with the flexibility to align their data and voice needs with the device they choose. The agreement was signed during an official ceremony on the third day of LEAP 2026, attended by representatives from both companies, marking the start of a commercial collaboration focused on subscriber value in the Saudi market.
“Technology creates more value when the device and the mobile service around it work as one simple experience,” said Roy Chang, President of Samsung Electronics Saudi Arabia. “That is the opportunity we are pursuing with Salam: bringing Galaxy devices together with the services customers rely on every day and giving them choices that better reflect how they connect, work and enjoy content.”
The partnership combines Samsung’s experience in smartphones and the Galaxy ecosystem with Salam Mobile’s digital-first approach to mobile services in Saudi Arabia. Details of the eligible devices, plans and availability will be announced once commercial arrangements are finalized, moving the agreement from its LEAP signing to practical offers for customers across the Kingdom.
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About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
About Etihad Salam Telecom Company
Etihad Salam Telecom Company is one of the leading national companies in Saudi Arabia’s telecommunications and information technology sector. Since 2005, Salam has operated one of the region’s most established telecom networks.
The company provides cutting-edge ICT solutions for businesses, government entities, and carriers locally and internationally, along with fixed and mobile services supporting Saudi Arabia’s digital transformation. As a key enabler of Saudi Vision 2030, Salam offers advanced telecommunications, cloud computing, data centers, and digital infrastructure.
For more information, please visit: www.salam.sa
