Samsung Announces Global Launch of Samsung Food, an AI-powered, Personalized Food and Recipe Service

Customized recipes, meal planning intelligence and smart home compatibility all combine in the

new AI-powered service

Riyadh – September 06, 2023 – Samsung Electronics Co., Ltd. announced the launch of Samsung Food, a

personalized, AI-powered food and recipe platform.

Releasing in eight languages in 104 countries around the world, Samsung Food will offer comprehensive

food experiences through more than 160,000 available recipes, acting as a personalized assistant that helps

users discover new dishes, create tailored meal plans and order ingredients online. The service will also help

users control their cooking appliances, while giving step-by-step guided cooking and allowing users to share

their favorite recipes on social media.

Building on the foundation of Samsung’s wide range of cooking appliances and food services, Samsung

Food uses AI technology to go beyond existing capabilities and deliver a food platform that truly adapts to

the needs and lifestyles of its users. To accomplish this, Samsung Food draws from the extensive database

of Whisk, a smart food platform acquired by Samsung Next in 2019 that leverages advanced technology

called Food AI, which suggests meals based on user preferences and food seasonality.

“The food we enjoy and the way we prepare it are central to our daily lives, and we all love to cook and eat

together,” said Chanwoo Park, Executive Vice President and Head of the Service Biz Group of the Digital

Appliances Business at Samsung Electronics. “By connecting digital appliances and mobile devices across

the Samsung ecosystem and assisting users from shopping list to dinner plate, Samsung Food is using

advanced AI capabilities to deliver a highly personalized, all-in-one food experience that users can control

straight from their palms.”

Samsung Food’s wide range of features support users every step of the way during the meal planning and

cooking process, spanning four key areas: recipe discovery and personalization, tailored meal planning,

connected cooking and social sharing functions.

For recipe discovery, Samsung Food lets users save recipes to their personal digital recipe box anytime and

from anywhere. The app analyzes recipes, standardizes their format and organizes them to create shopping

lists based on their ingredients. In addition to mobile devices, users can also access the Samsung Food

service with their Bespoke Family Hub™ refrigerators. Opened from the Family Hub™ touchscreen,

Samsung Food provides recipe recommendations based on a list of available food items managed by the


Samsung Food also comes with a Personalize Recipe function, enabling the app’s Food AI to directly

change a saved recipe to better reflect users’ dietary requirements. For example, users can convert a recipe

into a vegan or vegetarian version or make other changes to create a recipe that is more nutritionally

balanced or incorporates in-stock ingredients. Users will even be able to create fusion recipes, such as

Korean versions of Italian dishes, and adjust cook time or skill level of recipes.

To create individualized daily meal plans for users, the app makes AI-created recommendations based on

user data, dietary preferences and favorite cuisine types and lets users add them to their meal planner.

Nutritional breakdowns of ingredients are available at any time, and users can add items to their Samsung

Food shopping list then send it straight to a retailer’s e-commerce checkout.

With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens and

send recipes’ cook settings straight to appliances through step-by-step guided cooking modes, all from their

portable devices. Starting with the Bespoke Oven, Samsung plans to connect numerous appliances –

including Bespoke induction ranges and Bespoke microwaves – to Samsung Food by the end of the year to

expand convenience for users in the kitchen.

It's easy for users to get social with Samsung Food by sharing their favorite dishes with the community,

creating and publishing their own recipes and following their favorite food content creators.

Beyond Samsung Food capabilities available at launch, Samsung will continue adding new features and

services to the app for an even more seamless and comprehensive personal food experience.

By the end of the year, Samsung plans to offer Samsung Health integration with Samsung Food so that

users will be able to receive suggestions for diet management. The seamless syncing of information such as

BMI, body composition and calorie consumption with Samsung Food will help users to hit health goals and

maintain a balanced diet.

Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognize food items

and meals photographed through the camera and provide details about them, including nutrition information.

By analyzing food items, the app can recommend the best recipes to use them with, save these recipes to

the user’s collection and add the required ingredients to a shopping list, all in a few taps.

As a part of Samsung’s ever-growing family of services, Samsung Food represents the next step in the

comprehensive yet highly bespoke experience Samsung customers can enjoy in their own home. Samsung

Food strives to further extend the ease that is possible with a smart, connected kitchen of Samsung home

appliances, and will continue to be updated with new features following its official launch.

To download Samsung Food on any smartphone platform, please visit


About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company

is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems,

and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung

Newsroom at

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