Customized recipes, meal planning intelligence and smart home compatibility all combine in the
new AI-powered service
Riyadh – September 06, 2023 – Samsung Electronics Co., Ltd. announced the launch of Samsung Food, a
personalized, AI-powered food and recipe platform.
Releasing in eight languages in 104 countries around the world, Samsung Food will offer comprehensive
food experiences through more than 160,000 available recipes, acting as a personalized assistant that helps
users discover new dishes, create tailored meal plans and order ingredients online. The service will also help
users control their cooking appliances, while giving step-by-step guided cooking and allowing users to share
their favorite recipes on social media.
Building on the foundation of Samsung’s wide range of cooking appliances and food services, Samsung
Food uses AI technology to go beyond existing capabilities and deliver a food platform that truly adapts to
the needs and lifestyles of its users. To accomplish this, Samsung Food draws from the extensive database
of Whisk, a smart food platform acquired by Samsung Next in 2019 that leverages advanced technology
called Food AI, which suggests meals based on user preferences and food seasonality.
“The food we enjoy and the way we prepare it are central to our daily lives, and we all love to cook and eat
together,” said Chanwoo Park, Executive Vice President and Head of the Service Biz Group of the Digital
Appliances Business at Samsung Electronics. “By connecting digital appliances and mobile devices across
the Samsung ecosystem and assisting users from shopping list to dinner plate, Samsung Food is using
advanced AI capabilities to deliver a highly personalized, all-in-one food experience that users can control
straight from their palms.”
Samsung Food’s wide range of features support users every step of the way during the meal planning and
cooking process, spanning four key areas: recipe discovery and personalization, tailored meal planning,
connected cooking and social sharing functions.
For recipe discovery, Samsung Food lets users save recipes to their personal digital recipe box anytime and
from anywhere. The app analyzes recipes, standardizes their format and organizes them to create shopping
lists based on their ingredients. In addition to mobile devices, users can also access the Samsung Food
service with their Bespoke Family Hub™ refrigerators. Opened from the Family Hub™ touchscreen,
Samsung Food provides recipe recommendations based on a list of available food items managed by the
Samsung Food also comes with a Personalize Recipe function, enabling the app’s Food AI to directly
change a saved recipe to better reflect users’ dietary requirements. For example, users can convert a recipe
into a vegan or vegetarian version or make other changes to create a recipe that is more nutritionally
balanced or incorporates in-stock ingredients. Users will even be able to create fusion recipes, such as
Korean versions of Italian dishes, and adjust cook time or skill level of recipes.
To create individualized daily meal plans for users, the app makes AI-created recommendations based on
user data, dietary preferences and favorite cuisine types and lets users add them to their meal planner.
Nutritional breakdowns of ingredients are available at any time, and users can add items to their Samsung
Food shopping list then send it straight to a retailer’s e-commerce checkout.
With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens and
send recipes’ cook settings straight to appliances through step-by-step guided cooking modes, all from their
portable devices. Starting with the Bespoke Oven, Samsung plans to connect numerous appliances –
including Bespoke induction ranges and Bespoke microwaves – to Samsung Food by the end of the year to
expand convenience for users in the kitchen.
It's easy for users to get social with Samsung Food by sharing their favorite dishes with the community,
creating and publishing their own recipes and following their favorite food content creators.
Beyond Samsung Food capabilities available at launch, Samsung will continue adding new features and
services to the app for an even more seamless and comprehensive personal food experience.
By the end of the year, Samsung plans to offer Samsung Health integration with Samsung Food so that
users will be able to receive suggestions for diet management. The seamless syncing of information such as
BMI, body composition and calorie consumption with Samsung Food will help users to hit health goals and
maintain a balanced diet.
Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognize food items
and meals photographed through the camera and provide details about them, including nutrition information.
By analyzing food items, the app can recommend the best recipes to use them with, save these recipes to
the user’s collection and add the required ingredients to a shopping list, all in a few taps.
As a part of Samsung’s ever-growing family of services, Samsung Food represents the next step in the
comprehensive yet highly bespoke experience Samsung customers can enjoy in their own home. Samsung
Food strives to further extend the ease that is possible with a smart, connected kitchen of Samsung home
appliances, and will continue to be updated with new features following its official launch.
To download Samsung Food on any smartphone platform, please visit
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company
is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems,
and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung
Newsroom at news.samsung.com.