Smart devices

Sony Unveils WF-1000XM5 Truly Wireless Earbuds “For The Music” in the Kingdom

With its latest launch, Sony Middle East and Africa continues to lead the premium noise cancelling segment with an impressive 55% market share

Riyadh, Saudi Arabia — October 19, 2023: Sony Middle East and Africa recently announced its leading position in the Premium Noise Cancelling segment, capturing an impressive 55% market share1. This milestone cements Sony’s commitment to delivering exceptional audio experiences to its discerning customers in the region.

Hassan A. Obaidan – Chief Operating Officer, Technical Goods & Services, Modern Electronics Company Limited: “For us at Sony, it is critical that our consumers, particularly those in the Kingdom, have access to high-quality audio products based on cutting-edge technology. Sony presents the new WF-1000XM5 in the region, bringing back the sense of ‘kando,’ an emotional connection, and delivering sound experiences that are in tune with the artist’s music.”

Boasting unparalleled noise cancelling capabilities, these wireless earbuds redefine the way music is experienced, offering a truly immersive sound journey for all music enthusiasts. Designed for seamless communication, Sony’s best-ever call quality is achieved through an AI-based noise reduction algorithm and bone conduction sensor. Crystal-clear voice clarity ensures effortless connections with clients and colleagues in any environment.

With an impressive battery life of up to 8 hours (extendable to 24 hours with the case) and quick charging capabilities, the WF-1000XM5 ensures uninterrupted enjoyment throughout the day.

WF-1000XM5 is now available to order online in Saudi Arabia. Save up to SAR 100 on every order.

Order link:

For detailed product information on WF-1000XM5, please visit:


About Sony Middle East and Africa:

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centers reinforce Sony’s presence in key markets in the region.

For media inquiries, please contact:

Sony Middle East and Africa FZE

Yehia Hassaan


BPG Group

Mahmud Abou Sherif


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