HUAWEI Pura 70 Series Arrives in the Kingdom of Saudi Arabia  with Pop-Out Camera and One-Inch Sensor

Alriyadh, 27 May 2024: The new HUAWEI Pura 70 Series smartphones featuring head-turning designs and advanced mobile photography capabilities have arrived in the Kingdom of Saudi Arabia. These smartphones have generated significant buzz among enthusiasts since their announcement in early May. The pop-out camera system on the Pura 70 Ultra, especially, has captured the attention of everyone. The HUAWEI Pura 70 Series promises a unique blend of style, cutting-edge features and performance, and has now officially landed on shelves in Saudi Arabia.

The HUAWEI Pura 70 Series is now available for purchase in the Kingdom at a starting price 2999 SAR through Huawei’s online store and select retailers.

Aesthetics take centre stage with the Pura 70 Series. The Pura 70 Ultra, inspired by the shimmering lights of the Seine River, boasts a vegan leather back with an embossed starry pattern and subtle plaid texture. It is available in Green, Brown, and Black. The Pura 70 Pro takes a more minimalist approach with sleek Black and pure snow White options, while the Pura 70 embraces vibrancy with its youthful colour palette, including the new striking cherry rose Pink besides classic colourways of Black and White.

The Pura 70 Ultra revolutionises mobile photography with its Ultra Lighting Pop-out Camera. The camera automatically extends during shooting, allowing for a large sensor and wide aperture for exceptional low-light performance. The Ultra Speed Snapshot technology, powered by the Ultra Lighting system and the industry-first HUAWEI XD Motion Engine, captures fast-moving subjects with stunning clarity, even at speeds of up to 300km/h.

Huawei has also focused on improving the durability of the smartphones with the new series. The Pura 70 and Pura 70 Pro now come with the Super Durable Kunlun Glass, which boosts drop resistance by 100% compared to the previous generation Kunlun Glass. Meanwhile, the HUAWEI Pura 70 Ultra comes with even stronger Crystal Armor Kunlun Glass, which combines enhanced scratch resistance with wear and drop resistance, thanks to its innovative amorphous diamond carbon material.

The Pura 70 Series redefines battery performance. The Ultra model boasts a 5200mAh battery and supports 100W wired and 80W wireless HUAWEI SuperCharge, while the Pura 70 Pro fits a 5050mAh battery into its sleek frame. Even the Pura 70 offers a substantial 4900mAh battery with 66W wired and 50W wireless charging.

Equipped with the new EMUI 14.2, the Pura 70 Series offers a suite of intelligent features, including AI Gesture Control for intuitive interactions and AI Privacy View to protect user information in shared environments.

The HUAWEI Pura 70 Series is a leap forward in smartphone design, photography, and performance. Visit your nearest Huawei store or authorised retailer to explore the new HUAWEI Pura 70 Series.

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About HUAWEI Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including smartphones, tablets, laptops, wearables, audio, monitors, smart screens, IOT and others.

Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In January 2022, Brand Finance revealed Global 500 2022 list of the world’s most valuable brands, Huawei ranked No. 9, showing year-on-year growth of 28.6% in Huawei’s brand value to US$71.2 billion.

In 2022, Huawei’s R&D spend was US$23.8 billion, roughly 25.1% of the company’s annual revenue bringing Huawei’s total R&D expenditure over the past 10 years to more than US$144 billion.

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