Smart devices

Nothing Unveils New Apparel Line

Nothing’s first apparel line, inspired by classic factory wear, will feature caps & coats, with more to come.

Riyadh, KSA, 16 October 2023 – – Nothing announced today the launch of Nothing Apparel – the global consumer tech company’s design ethos in textile form – which will be on preview and available for purchase in limited quantities at Dover Street Market in London.

Conceptualised with teenage engineering, Nothing Apparel is focused on quality-driven wardrobe staples designed to withstand the test of time, featuring a line of caps, coats, backpacks, tracksuits and more.

Nothing will be debuting its apparel collection at renowned retail exhibition space, Dover Street Market in London on the evening of Thursday, 12 October with an exclusive preview of select pieces during Frieze London.

Inspired by  Nothing’s design-forward tech hardware, classic factory wear and the brand’s unmistakable visual identity, Nothing Apparel is a uniform for creatives.

Following the debut event, a limited selection of pieces on display will be available for purchase in-store at Dover Street Market in London, while supplies last (12 -15 October). A wider selection of pieces will be made available via a series of limited drops online and at Nothing Store Soho in London at a later date. More information can be found on

Nothing Apparel images can be found here.

About Nothing

Nothing is here to make tech fun again. Founded in 2020, their debut smartphone, Phone (1), made Time Magazine’s prestigious “Best Inventions of 2022”. Through cutting-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative. Nothing’s products are developed in close collaboration with their community, which includes over 8,000 private investors, and are crafted with sustainability at the forefront.


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